> ## Documentation Index
> Fetch the complete documentation index at: https://docs.overlap.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQ

> Answers to common posting and account health questions.

> Start with a sustainable posting rhythm, then scale after the account proves it can handle consistent publishing.

## How Often should I post?

For a new account, start with **one post per day** or **one post every other day**. The first goal is to build a reliable publishing history before increasing volume. Once posts are publishing cleanly, analytics are showing impressions, and the account is getting normal distribution, add more posts slowly.

A practical starting cadence:

| Platform        | New account cadence               | Scale toward                                                                 |
| --------------- | --------------------------------- | ---------------------------------------------------------------------------- |
| TikTok          | 1 post per day or every other day | 2-4 posts per day once distribution is steady                                |
| Instagram Reels | 1 Reel per day or every other day | 1-2 Reels per day                                                            |
| YouTube Shorts  | 3-5 Shorts per week or 1 per day  | 1-2 Shorts per day                                                           |
| Facebook Reels  | 3-5 Reels per week or 1 per day   | 1-2 Reels per day                                                            |
| LinkedIn        | 2-5 posts per week                | 1 post per weekday                                                           |
| X / Twitter     | 1-3 posts per day                 | Multiple posts per day if the account is active and engagement stays healthy |

Use [`Social Calendar`](/essentials/social-calendar) to space posts across the week instead of publishing a large batch at once. If a new account jumps from no activity to high-volume posting overnight, platforms may slow distribution while they learn whether the account is trustworthy.

What matters more than volume:

* staying consistent inside one topic or audience
* testing different hooks, formats, and lengths
* spacing posts apart instead of stacking them back-to-back
* avoiding duplicate videos and repeated captions
* staying below each platform's hard posting limits

<Warning>
  Platform hard limits are not posting targets. Treat the numbers in [`Posting Limits & Best Practices`](/essentials/limits) as safety ceilings, then choose a cadence your audience can actually absorb.
</Warning>

## My TikToks are getting 0 views. Why?

When a TikTok has **exactly 0 views**, distribution usually has not started yet. That is different from a video that gets 20, 50, or 100 views and then stops. Exact zero often points to review, processing, account trust, or visibility issues.

Check the basics first:

1. Wait up to 24 hours in case TikTok is still reviewing or processing the upload.
2. Confirm the post is public, not saved as a draft or set to private.
3. Check TikTok notifications for account warnings, verification prompts, or posting restrictions.
4. Make sure the connected TikTok account is fully set up and in good standing.
5. Try one simple original test post directly in TikTok. If that also gets 0 views, the issue is probably account-level.

Common causes include:

* posting too much too soon on a new or inactive account
* repeatedly uploading the same clip with only small changes
* using clips with visible watermarks from other platforms
* copyrighted audio, policy-sensitive footage, or content TikTok holds for review
* spammy captions, too many hashtags, or captions that look copied across posts
* account restrictions, incomplete account setup, or unusual login behavior
* a video that is still processing or failed after upload

If this happens, slow the account back down to one original post per day or every other day for a few days. Use a fresh 9:16 video, clear audio, a strong opening frame, and a natural caption with a few relevant hashtags. Avoid deleting and reuploading the same video repeatedly, because that can make the account look less trustworthy.

If multiple posts stay at 0 views for more than 48 hours, compare an Overlap-posted video against a manual TikTok upload. If both stay at 0, check the TikTok account directly. If manual uploads get views but Overlap-posted videos do not, contact Overlap support with the affected post URLs and TikTok account name.