> ## Documentation Index
> Fetch the complete documentation index at: https://docs.overlap.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance

> See how a campaign is tracking against its monthly target.

> **Performance** answers two questions: is this campaign on track, and does anything need your attention?

<Frame>
  <img src="https://mintcdn.com/overlap-1436d2b7/mQz2wpc8NFzflmQA/images/managed/performance-framed.png?fit=max&auto=format&n=mQz2wpc8NFzflmQA&q=85&s=41fd9ad5d2a2c22b8eb92bbb79ece4eb" alt="Performance page with spend, effective CPM, and clips posted tiles, a daily views chart against target, views by platform, and clips per day" width="2192" height="1323" data-path="images/managed/performance-framed.png" />
</Frame>

## Choose what you're looking at

The page shows one campaign and one billing cycle at a time. A billing cycle is a calendar month.

* **Campaign picker**: appears when you have more than one campaign. It starts on the campaign with the most views. Paused or ended campaigns are labeled with their status.
* **Cycle picker**: choose an earlier month. Months when the campaign didn't post are grayed out.

The header also shows how far through the cycle you are, for example *Day 12 of 30*.

To open this page for a specific campaign, click **View full performance** in that campaign's [updates](/managed/campaigns#campaign-updates).

## Summary tiles

| Tile                 | What it shows                                                                                                                        |
| -------------------- | ------------------------------------------------------------------------------------------------------------------------------------ |
| **Spent this month** | Spend so far this cycle compared with your monthly cap, and how much is left. It turns red when the cap is reached.                  |
| **Effective CPM**    | What you're effectively paying per 1,000 views. It matches your agreed rate until the campaign reaches its cap, then drops below it. |
| **Clips posted**     | Clips posted this cycle and the average per day across your accounts.                                                                |
| **Trending posts**   | Appears only when one of your posts is trending. Click it to see which posts.                                                        |

## Views delivered

The main chart shows daily views for the cycle.

* The heading shows the total views delivered and whether you're ahead of or behind plan. During the first two weeks, a **Warming up** label reminds you that volume is intentionally low. See [Campaign status](/managed/campaigns#campaign-status).
* **Target / day** is the daily pace that would use your full monthly cap by the end of the month.
* **Avg / day** is your actual daily average so far.
* Today's point is a dotted projection because today's posts are still collecting views.

Each day's views are the views earned so far by posts *published* that day. Posts keep earning views for days after they go out, so recent days keep growing.

## Views by platform

This panel shows how the cycle's views break down across Reels, Shorts, TikTok, X, and other platforms, with the effective CPM for each.

## Clips per day

A bar for each recent day shows how many clips were posted. Today's bar is faded because the day isn't over. Hover over a bar to see the exact count.
