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You pay your agreed rate for every 1,000 views your campaigns deliver, and never more than your monthly cap.

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How billing works

  • You pay for views delivered. Each view is billed at your CPM rate. For example, at a $5.00 CPM, 200,000 views cost $1,000.
  • Each campaign is billed separately. Every campaign has its own invoices and its own monthly cap.
  • Your cap is a hard limit. When a campaign reaches its monthly cap, it stops posting until the 1st of the next month. Views its existing posts earn after that aren’t billed.
  • Nothing is charged at setup. You’re first billed once your campaign has delivered views.

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When you’re billed

Delivered views count as not yet billed until their charge is finalized. Charges are finalized when:
  • it reaches its monthly cap
  • you pause it
  • it ends
  • a new month starts (on the 1st)
The monthly boundary is midnight UTC. The previous month’s settlement remains part of that month’s spend even if processing finishes after midnight. New views recorded after the boundary accrue against the new month’s cap, including views on clips published in earlier months. Spent this month and its billed / not yet billed breakdown show the current month. Total unbilled shows new spend awaiting its next finalized charge. Total billed shows the actual charges finalized for the previous calendar month. For example, in October it shows September’s charges, even if they were finalized just after October began. It shows what was billed, not the monthly cap. Total outstanding and the red awaiting payment amount show unpaid finalized charges from all months, including charges whose invoices are still being prepared or reviewed. Partial payments reduce this balance; paid, refunded, canceled, and written-off charges do not add to it. If you pay by card, each invoice is charged to your card on file. If you pay by invoice, it goes to your billing contact on your agreed terms.
Views your posts earn while a campaign is paused aren’t billed. Billing picks up from the moment you resume.
You’re never billed past your monthly cap. Posts that are already live keep earning views after the cap is reached; those views are free and don’t count as spend or as not yet billed.

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What counts as a view

A view is what each platform reports as a view for your post. X and LinkedIn report impressions instead. Bluesky views aren’t billed. Platforms report on their own schedule. Some, such as TikTok, don’t report views until a day or two after a post goes out. Views are billed only once the platform has reported them, so a new post can show zero views for a while.

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The Billing page

Billing page showing this month's spend against the cap, the card on file, and a table of paid invoices
Open Billing from the sidebar. The header shows your rate, and the campaign picker in the top right chooses which campaign’s bill you’re looking at. Click the ⓘ button next to the picker for a quick reminder of how billing works.

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Spent this month

This tile shows the selected campaign’s spend for the month against its monthly cap:
  • how much of the cap is left
  • how much has already been billed, and how much is not yet billed
  • any amount awaiting payment
If a payment fails, the campaign is paused immediately until it’s paid. Posting resumes on its own once the payment goes through.

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Payment method

If you pay by card, this tile shows your card on file and its expiry date. Click Change card to replace it, or Add card if there isn’t one. If you pay by invoice, this tile says Invoiced. Invoices go to your billing contact on your agreed terms.

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Invoices

The top of this section shows the campaign’s Total outstanding, Total unbilled, and Total billed for the previous month. Below them, a table lists issued invoices with their date, reason, views billed, amount, and status. A finalized charge may appear in the totals before its invoice is ready to view. Reasons: Statuses: Use the links on each row to view or pay the invoice online, see your receipt, or download a PDF.

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Frequently asked questions

The spend shown for each post on the Campaigns page is an estimate. Invoices are based on the views each platform confirmed at billing time. Your invoices are the authoritative record.
Contact your Overlap team through Contact Support in the profile menu.
Open the invoice from the Invoices table and pay it online. To keep future charges from failing, click Change card and add a working card. If posting was paused for non-payment, it resumes once the invoice is paid.