Performance

Performance answers two questions: is this campaign on track, and does anything need your attention?

​

Choose what you’re looking at

The page shows one campaign at a time, either for all time or for one billing cycle. A billing cycle is a calendar month.

• Campaign picker: appears when you have more than one campaign. It starts on the campaign with the most views. Paused or ended campaigns are labeled with their status.
• Cycle picker: starts on All time. Pick a month to see just that billing cycle. Months when the campaign didn’t post are grayed out.

For a month, the header shows how far through the cycle you are, for example Day 12 of 30. For all time, it shows when the campaign’s activity began.

​

All time

All time covers everything from the campaign’s first activity through today:

• Spent to date is the campaign’s lifetime spend, the same figure your invoices add up to. It’s compared with a cap only when the campaign has a lifetime cap. A monthly cap applies one month at a time.
• Views delivered counts every view the campaign has earned since billing began, including views delivered free after a monthly cap was reached. Those free views never appear on an invoice, so this total is higher than the views your invoices add up to. Beneath it, the page shows how many views were recorded this calendar month (UTC), the same figure the current month’s chart reports.
• Effective CPM is your lifetime spend divided by every view delivered. Once a month has run past its cap, it sits below your agreed rate for good.
• Clips posted counts every clip the campaign has posted.
• The chart shows each post’s views on the day it was published rather than the day the views arrived. It has no Target / day line, since a monthly target doesn’t apply across months.
• To see the day-by-day delivery and pace against target, pick a month.

To open this page for a specific campaign, click View full performance in that campaign’s updates.

​

Summary tiles

​

Views delivered

The main chart shows the cycle’s views as a running total. Use the menu in the top right of the chart to switch between Cumulative and Daily.

• The heading shows the total views delivered and whether you’re ahead of or behind plan. While the selected range includes today, the total counts up live between readings, at the pace views arrived over the last week. On All time it starts counting a few seconds after the page loads. It settles to the measured number each time the page loads. Past months show their final total and don’t move. During the first two weeks, a Warming up label reminds you that volume is intentionally low. See Campaign status.
• Today’s dotted point shows views recorded so far and updates as new readings arrive.

Cumulative (the default) adds each day’s views to the days before it, so the line ends on everything delivered in the cycle so far. Views that can’t be placed on a particular day, such as older billing history, are counted from the start of the line, so it always ends on the heading’s total. Daily plots each day’s views on its own:

• Target / day is the daily pace that would use your full monthly cap by the end of the month.
• Avg / day is your actual daily average so far.

Each day’s views are the views your posts earned on that day, whenever they were published. A clip posted last week that picks up views today counts toward today, so the line keeps moving on days with no new posts (for example, after your monthly cap is reached and new posts wait for next month). Views past a reached cap still count as delivered; you aren’t charged for them. Spend is assigned to the month its views were recorded. A monthly settlement processed after midnight still belongs to the month it settles. Effective CPM divides that month’s spend by all its recorded views, including free over-cap delivery. If some reading history is unavailable, the chart identifies the coverage as partial.

​

Views by platform

This panel shows how the cycle’s views break down across Reels, Shorts, TikTok, X, and other platforms, with the effective CPM for each.

​

Clips per day

A bar for each recent day shows how many clips were posted. Today’s bar is faded because the day isn’t over. Hover over a bar to see the exact count.