Performance

Performance answers two questions: is this campaign on track, and does anything need your attention?

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Choose what you’re looking at

The page shows one campaign and one billing cycle at a time. A billing cycle is a calendar month.

• Campaign picker: appears when you have more than one campaign. It starts on the campaign with the most views. Paused or ended campaigns are labeled with their status.
• Cycle picker: choose an earlier month. Months when the campaign didn’t post are grayed out.

The header also shows how far through the cycle you are, for example Day 12 of 30. To open this page for a specific campaign, click View full performance in that campaign’s updates.

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Summary tiles

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Views delivered

The main chart shows daily views for the cycle.

• The heading shows the total views delivered and whether you’re ahead of or behind plan. During the first two weeks, a Warming up label reminds you that volume is intentionally low. See Campaign status.
• Target / day is the daily pace that would use your full monthly cap by the end of the month.
• Avg / day is your actual daily average so far.
• Today’s point is a dotted projection because today’s posts are still collecting views.

Each day’s views are the views earned so far by posts published that day. Posts keep earning views for days after they go out, so recent days keep growing.

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Views by platform

This panel shows how the cycle’s views break down across Reels, Shorts, TikTok, X, and other platforms, with the effective CPM for each.

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Clips per day

A bar for each recent day shows how many clips were posted. Today’s bar is faded because the day isn’t over. Hover over a bar to see the exact count.