Campaigns is the first page you see when you sign in. It shows every campaign and every post side by side.
The campaigns table
The header shows how many campaigns you have and how many are active. Use the date range picker to choose which posts are counted: This month (the default), Last month, Last 30 days, Last 90 days, or All time.
Click ⋮ at the end of a row to Rename the campaign or View posts for just that campaign.
Campaign status
List and card views
Use the List view and Card view buttons next to Refresh to switch layouts. Cards show each campaign’s views, spend, CPM, and posts, with a strip across the top that says how many new updates it has. Click a card to open its updates. Its ⋮ menu also has Pause or Resume.Why today’s numbers change
Views are the total views earned so far by the posts published in your date range. Platforms keep reporting views for days after a post goes out, so recent numbers keep climbing. Today’s posts are still collecting views, which is why the table footer says Preliminary data. Click Refresh for the latest numbers.Pause or resume a campaign
Flip the Active switch on a campaign’s row. Each switch affects only its own campaign. When you pause:- Posts that were scheduled are held, and no new clips are posted.
- You’re sent an invoice for any views delivered but not yet billed. See When you’re billed.
- The row shows how many posts are being held.
- Held posts are rescheduled with their original spacing. The first one can take up to about 12 hours to go out.
- Clipping and posting pick up where they left off.
Pausing doesn’t remove anything that’s already posted. Those posts stay live and keep earning views.
When a campaign reaches its monthly cap
When a campaign has billed its full monthly cap, it stops posting for the rest of the month. Any remaining scheduled posts move to the next month. The row shows how many moved, for example 4 posts moved to Oct. Posting restarts automatically on the 1st. Your cap is a hard limit: you’re never billed more than your cap in a month.Choose which accounts belong to a campaign
Click a campaign’s row to open its Posting to list:
- Click Add account to add one of your linked accounts to the campaign.
- Click ✕ on an account to remove it. Every campaign needs at least one account, so you can’t remove the last one.
An account the campaign is actively posting through always shows in its list. To change where a campaign publishes, contact your Overlap team.
Browse posts
Open the Posts tab to see each post individually. Every row shows its thumbnail and caption, campaign, account, publish date, views, likes, shares, and spend. Click Open post to see it on the platform. Platforms are labeled by format: Reels for Instagram, Shorts for YouTube, plus TikTok and X.- Filter by campaign or account.
- Sort by newest or oldest, most views, most likes, most shares, or highest or lowest spend.
- Posts that are trending right now are marked 🔥 and appear at the top when you use the default sort without filters.
Export to CSV
Click Export CSV to download every post in the selected date range. If you’re on the Posts tab, the export uses your current filters.Campaign updates
Overlap keeps a running log of what each campaign is doing. Open it with the button in a row’s Actions column, or by clicking a card in card view.
- Views delivered: a chart of one week’s views, grouped by the day each post was published. Use the week picker at the top to look at earlier weeks. Click a date on the chart to jump to that day’s updates. Times are shown in your local timezone.
- Activity: a timeline of updates, newest first, such as:
- a source finished clipping and new clips are ready
- a daily summary of what was posted
- a post started trending
- the campaign’s posting setup was changed, turned on, or turned off