Posting too much or at the wrong times can hurt your profile.

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Consider the time

If posting manually, consider the behavior of your audience.

If you’re based on the east coast of the US, then it would make the most sense to post before bed (7-10PM EST), before work (5-8AM EST), or at lunch time (12-2PM EST).

Posts are prioritized in social algorithms based on the initial interaction they receive on the for-you algorithm. Give yourself a better chance by posting at peak times.

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TikTok

  • TikTok does not currently support line breaks in the post text. Included line breaks will be ignored.
  • 20 videos per day (with a rate limit of 2 videos per minute). This is a hard limit.

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Video Limits

  • Max video size: 1 GB.
  • Max Duration: 600 seconds.
  • Min Duration: 3 seconds.

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YouTube

YouTube posting requires your YouTube account to have at least one Channel and be an owner on the Channel. To create a YouTube Channel, click on your profile in the YouTube Dashboard and choose “Create a Channel”.

You may also use this direct link to create a YouTube Channel: http://m.youtube.com/create_channel

  • Max video size: 4 GB.
  • Shorts must be less than 3 minutes

The title must be 100 characters or less. The post must be 5,000 characters or less. The post and title may contain any characters except < and >.

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Video Limits:

  • Depending on a creator’s location, a channel might be able to increase their daily limit by getting access to advanced features. To learn more visit this article.
  • We recommend limiting videos to a maximum of 6 posts per day on new accounts or 20 posts per day on old accounts

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Instagram

  • Must be a Business or Creator Instagram Account connected with a Facebook Page

  • 30 Reels per connected Facebook Page within any 24-hour period. This is a hard limit.

  • Maximum 2,200 post characters and up to 30 hashtags.

  • Meta occasionally has issues processing Facebook Reels for some accounts. Even though an error response may be returned, the Reel might still have been published.

    If you encounter errors for Facebook Reels, we recommend checking the Reel status.

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Video Limits

  • Max video size: 300 MB.
  • Max Duration: 15 minutes.
  • Min Duration: 3 seconds.

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X / Twitter

We recommend upgrading X accounts to premium. Otherwise, X will de-prioritize your videos in their algorithm.

  • Free users may include up to 280 characters per post
  • Premium X users may include up to 25,000 characters per post
  • Maximum of 100 posts per day. We recommend you stay well below this limit and post no more than 20 videos per day

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Video Limits

X videos have a maximum length of 2 minutes and 20 seconds. However, if you have been approved by X to upload longer videos, you can post videos up to 10 minutes in length.

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Facebook

Posting using the Facebook API requires connecting a Facebook Page. Facebook does not allow personal accounts to be connected.

  • 25 Posts per connected Facebook Page within any 24-hour period. This is a hard limit.

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Video Limits

  • Max video size: 2 GB.
  • Min Duration: 3 seconds
  • Max Duration: 4 hours.

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LinkedIn

  • The post field accepts up to 3,000 characters.
  • LinkedIn limits 150 posts per day per LinkedIn account. This is a hard limit.
  • LinkedIn must be reauthorized every year via the Social Accounts page.

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Video Limits

  • Max video size: 200 MB
  • Max Duration: 30 minutes.
  • Min Duration: 3 seconds.