Brand kits

Keep your workspace’s reusable creative assets and default brand identity in one place.

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My Brand

Open Brand Kits from the sidebar, then choose My Brand. Use this tab to save the defaults Overlap should use when a workflow or creative tool needs brand context:

• Brand name
• Favicon
• Logos
• Primary logo
• Description
• Brand style
• Brand voice
• Default font
• Color palette
• Motion templates

You can fill these fields manually, upload brand images, choose the primary logo, or import a starting point by entering the company’s website domain. When brand data is available, Overlap can populate the brand name, description, favicon, logos, palette, suggested font, brand style, and brand voice. Click Save after editing the brand profile so the defaults are available to the workspace. The Motion section stores reusable motion graphics saved from chat, such as lower thirds, logo reveals, headline cards, and keyword animations. These templates keep their live overlap-composite-scene manifests so future creative tools can reuse the motion design without requiring a source video.

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Brand Assets

Use Brand Assets for reusable media files such as logos, overlays, prompt documents, and uploaded fonts. Fonts uploaded here are also available in the My Brand default font picker.

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B-Roll Libraries

Use B Roll Libraries for reusable clips and reference media that workflows can draw from when producing new edits.

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Thumbnail Presets

A thumbnail preset is a reusable, layered thumbnail template: a background, the speaker (optionally cut out of the frame), a fade, your logo, and headline text. Once saved, a preset can be picked in any Post to Social node, and Overlap fills it in for every post it schedules — choosing a frame from the clip, cutting out the subject, and writing the headline — so each scheduled post gets its own branded thumbnail. Open Brand Kits → Thumbnail Presets to see preview-only cards: Your presets first, followed by Global presets available to everyone. Open a global preset to inspect it, or use its menu to duplicate it into your Brand Kit. The Post to Social picker also shows your custom presets before global presets, with Vertical and Landscape browsing options that start at the workflow’s aspect ratio. Thumbnail presets are not available for YouTube Shorts yet. Create New asks which shape the preset is for — vertical (9:16) for branches that convert to vertical, or landscape (16:9) for branches that stay horizontal — then opens the preset creator, which looks and works like the Thumbnail Editor in Studio. The shape is fixed once the preset is created, so make a separate preset for each format you post in.

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Building a preset

• Frame — the canvas shows a frame from one of your recent clips (pick another clip from the list, or Browse library… for the full picker, then scrub to the frame you want as the sample). The picker opens filtered to the preset’s own shape, but any clip works — it is only the sample — so change the Aspect Ratio filter to browse the rest. Choose what happens for each post: let AI pick the strongest frame, use a fixed time into the clip, or use the clip’s existing thumbnail frame. With Let AI pick the best frame, Overlap looks at moments from across the clip as they will be published — cropped to the thumbnail, and considered one person at a time when a moment shows several — and picks the strongest face. A fixed time or the clip’s thumbnail frame uses that exact moment, framed on whoever the clip is following. When you have no clips yet, a placeholder picture stands in.
• Background & subject — keep the frame as the picture, or place the speaker over a blurred and darkened copy of the frame, a solid colour, or a brand image. Turn on Cut out the subject to remove the background around the person so they sit on top of the plate. You can move and scale the cutout like any layer.
• Fade overlay — add a subtle gradient from any edge so text stays readable.
• Text — add headings, body text, or any of the rich-text presets. Drag the rotation handle above selected text to rotate it; hold Shift to snap to 15° increments. With a text layer selected, choose whether it always says the same thing, is written by AI from the clip (give it an instruction, a word limit, a style, and whether it should be ALL CAPS), or shows a clip field such as the title or speaker name. AI text layers can add an emphasis line — a second, styled layer for the boxed or highlighted word — and Generate sample from this clip shows real output on the sample frame. Titles with more than one text part, such as Boxed Payoff Title, list a color for each part under Colors → Selection colors (for example the lead-in text and the boxed payoff text), alongside the box color.
• Media & logo — upload images or pick from Brand Assets, then drag them into place. Layers stack in this order: background, subject, overlays, logo, text.

Save preset captures the canvas as the card preview and stores the template. Presets have one aspect ratio, chosen when you create them; the Post to Social node only offers the presets matching the shape its route produces, so make a 9:16 preset for branches that convert to vertical and a 16:9 one for branches that stay horizontal. A Post to Social node can also use several presets at once — it spreads them across the clips a run produces, evenly or in a mix you set. Building two or three variants of the same idea is the easy way to keep a feed from looking repetitive, and because each post records the preset behind it, you can tell which one people actually click. Overlap also provides a few starter presets. They open read-only — use Duplicate to my Brand Kit on the card to make an editable copy.

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Editing a generated thumbnail

Every post scheduled with a preset stores its own thumbnail. From a post’s card on the Social Calendar, use Edit thumbnail to open it in the same editor the preset uses — background, subject cut-out, fade and text controls included. Because the thumbnail belongs to the post, the editor also loads the post’s actual clip: choose Change frame to scrub the footage and pick a different frame. Edits apply to that post only; the clip’s own thumbnail is unchanged.