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Snapchat requires a Public Profile configured as a Professional Profile before it can be connected for publishing.

Create a Public Professional Profile

If the account is not ready yet:
  1. Open the Snapchat mobile app and tap your profile icon.
  2. Choose Public Profile and follow the setup prompts.
  3. Open the Public Profile settings.
  4. Choose Switch to a Professional Profile.
  5. Select the appropriate category and confirm.
A standard private profile cannot be connected. Professional status is also required for publishing features such as Stories.

Connect Snapchat

  1. In Overlap, open Accounts and select Snapchat.
  2. Choose Connect.
  3. Sign in to Snapchat if prompted.
  4. Review the requested permissions and choose Continue.
  5. Return to Overlap and confirm the Public Profile appears as Connected.
If the connection completes but publishing features are unavailable, verify in Snapchat that the selected Public Profile is still a Professional Profile.

What you can post

A connected Snapchat account can publish to two places: Choose the destination wherever you post:
  • Workflows — in the Post to Social node, pick Snapchat for Spotlight or Snapchat Stories for a Story.
  • Calendar — when creating a post, pick Snapchat or Snapchat Story as the platform. This is the one place a Story can be an image (JPEG or PNG).
  • Compose — select Snapchat, then tick Post as a Story.

Save a Story to your profile

Stories disappear after 24 hours. Turn on Save to profile to also keep the Story on the account’s Public Profile. The option is available in the Post to Social node, the calendar, and Compose, and you can change it on a scheduled Story from the calendar until it publishes.

Analytics

Stories appear in post analytics alongside your other Snapchat posts, with views, favorites, replies, shares, and view time.
Snapchat Stories are not counted toward managed CPM campaigns.